The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology

100% scientific and proven ways to make friends quickly, turn enemies into friends, gain trust, and be flat-out likable.

Some of the most interesting, shocking, and counterintuitive scientific conclusions to simply make people want to be around you.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research.

Learn how subconsciously make yourself seem likable, trustworthy, and intelligent.

You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others. Learn what common sense and intuition doesn't teach you.

Analysis and insight from the best in the business.

From Freud, to Cialdini, to Pavlov, to Schachter, to Goleman, these studies are insightful, analytical, sometimes surprising, but most importantly effective and actionable. Pair that with the insight and human intelligence factor of bestselling author and social skills coach Patrick King, and you have a guide that can be read equally for education as for helpful, real advice.