A Determined Woman. A Little Dog Named SHERPA. A Remarkable Story.
It’s in the Bag: A Revolution in Pet Travel is part memoir and part business book. Pet people will find inspiration in the journey of a determined woman who single-handedly designed, manufactured, and marketed the iconic SHERPA Bag. This carrier, which millions have bought for their dogs, cats, and other animal companions, continues to be the top-selling, prize-winning, globally-popularly soft-sided pet carrier. The book will also inform, motivate, and inspire would-be entrepreneurs and ambitious business owners as they listen to Gayle’s unusually candid cautionary tales of the many “sharks in the water” she encountered in building SHERPA Pet Trading Company into a global brand, after convincing airlines to allow pets to travel in the cabin, where they can be most comfortable and safe.
It’s in the Bag details the great lengths Gayle went to, to have pets on board and give people a greater appreciation of how easy it can be to travel with your pet safely and comfortably, whether in their automobile, on a train or bus, or walking around town, while offering their pet a cozy “home away from home” the pet can constantly enjoy.
Gayle’s story is filled with trials, tribulations and challenges, and is a pause-resister, as well as a cautionary tale to help other people, entrepreneurs, and most especially pet lovers.