Secrets is a tour de force that combines self-help, how-to, autobiography, and short stories to dig into such topics as entrepreneurship vs. employment, money management vs. money DIY, marketing and the soft sell, vacations and health, the payback for decency, and the virtues of Generous Free Enterprise vs. traditional free enterprise. The author bashes conventional wisdom and introduces new, more dynamic and effective ways to think and act: competitive supremacy, not competitive advantage; customer collaboration, not customer satisfaction; Intelliniche, not branding; and the Big 4 Behaviors, not SOS, and more. Pete Geissler has shown the world that living large is within the grasp of everyone with passion and talent. Listen to this book, follow his lead, and prosper.
