Persuasion is an Essential Tool for Professional Success
Influence and persuasion are 'not' only for the leaders, it’s an essential skill that we all must have to strengthen on the path to career success. Persuasion and influence are your stepping stones toward success, whether at the workplace or in our personal lives.
Being a True Leader
To be a leader, the ability to be persuasive is even more important in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ideas or suggestions. If you can master the art of persuasion, you can not only win the support of others, but you also can unify your team and encourage them to work well together.
In “Persuasion”, Bruce Walker introduces the power of persuasion, specifically on how to gain influence and have people listen and implement ideas and concepts.