When Donald Trump announced his campaign for president in 2015, journalists, historians, and politicians alike attempted to compare his candidacy to that of Governor George Wallace. Like Trump, Wallace, who launched four presidential campaigns between 1964 and 1976, utilized rhetoric based in resentment, nationalism, and anger to sway and eventually captivate voters among America’s white majority. Though separated by almost half a century, the campaigns of both Wallace and Trump broke new grounds for political partisanship and divisiveness.