The Science of Likability: 60 Evidence-Based Methods to Rad

One hundred percent scientific and proven ways to make friends quickly, turn enemies into friends, gain trust, and be flat-out likable.

Utilize of the most interesting, shocking, and counterintuitive scientific findings to simply make people want to be around you.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research.

Learn how subconsciously make yourself likable, trustworthy, and intelligent.

You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others. Learn what common sense and intuition don't teach you. We know what to do if we want to make someone hate us - we now also know what to do to make someone like us.

Understand what makes people tick, and strategically give it to them. From Freud, to Cialdini, to Pavlov, to Schachter, to Goleman, these studies are insightful, analytical, sometimes surprising, but most importantly effective and actionable. Pair that with the insight and human intelligence factor of best-selling author and social skills coach Patrick King, and you have a guide that can be listened to equally for education as for helpful, real advice. Patrick's writing draws on a variety of sources, including scientific research, academic experience, coaching, and real-life experience.

Some topics that are included in this book are:

How to take advantage of people's memories for your sense of charm.
The power of equity in relationships and friendships.
A literal formula for "friendship chemistry".
The real way to use eye contact to build trust.
Why tripping and being vulnerable in front of people is positive.
Universal definitions of charisma, wit, and humor - seriously. Universal.